Super Mario sets Redbox kiosk record
June 21, 2023
Chicken Soup for the Soul Entertainment has announced that its Redbox kiosks in the US saw a record week of rentals with the recent addition of the animated film The Super Mario Bros Movie. The film set several new records, including becoming the top movie rental for 2023, the most rented movie in its first week since Top Gun: Maverick, and the most first-week rentals for a family film since The Croods: A New Age. The Super Mario Bros Movie also recently broke the week one TVoD revenue records on the company’s Redbox streaming service. The PVoD and Premium Electronic Sell-Through (PEST) debut surpassed the previous record PEST launch of Avatar: The Way of Water.
“We’re delighted with the performance of The Super Mario Bros Movie, and it confirms our outlook that big movies this year will bring consumers back to our kiosks,” said William J. Rouhana Jr, chief executive officer of Chicken Soup for the Soul Entertainment. “This is one of many major films coming to our kiosks, and we expect this positive momentum to continue as more consumers seek low-cost entertainment options.”