3SS, TomTom partner
June 27, 2024
3 Screen Solutions (3SS), a provider of TV and multiscreen entertainment software solutions, and TomTom, the location technology specialist, have announced their partnership and technical pre-integration of their respective platforms.
3Ready entertainment user experience technology now operates within TomTom’s advanced digital cockpit solution.
“3Ready Automotive is the ideal complement to the TomTom Digital Cockpit SDK for next-level entertainment experiences,” says Lyle Baumgarten, Product Manager, Digital Cockpit SDK at TomTom. “The flexibility and diversity of 3Ready Automotive enables OEMs to provide customers with highly engaging entertainment that transforms the enjoyment of any car journey. Moreover, the combination of TomTom and 3Ready provides vehicle manufacturers with unprecedented opportunities to monetise the cockpit’s entertainment service while galvanising brand relationships, and maximising value, for everyone in the vehicle.”
TomTom Digital Cockpit SDK is a modular in-vehicle infotainment software development kit which comes with infotainment applications pre-developed and fully tested.
Felix Walter, 3SS Head of Automotive, added: “OEMs everywhere are putting in-vehicle entertainment high on their agenda in recognition of the opportunity to stand apart from the competition by providing a superior in-cockpit experience, while earning revenues and increasing engagement and interaction with customers. Together with TomTom, we’re presenting the industry with a powerful pre-integrated solution that complements the many capabilities of TomTom’s Digital Cockpit SDK with a customisable array of appealing content, enabling communications and monetisation opportunities that fundamentally reinvent the commercial potential of in-car entertainment.”