Eros, a global company in the Indian film entertainment industry, has announced that Eros Now, its South Asian OTT entertainment platform has forged a strategic partnership with Foxxum, a provider of Smart TV solutions, to provide its library of content on the Foxxum TV App Store worldwide.

Rishika Lulla Singh, CEO, Eros Digital said, “Launching Eros Now on Foxxum, one of the finest Smart TV platform solutions providers, reinforces our presence and our reach strategy worldwide. We continue to work toward providing the best of Indian entertainment across multiple screens and seamless user experience by being platform agnostic.”

“To succeed in today’s challenging Over-The-Top market it is essential to concentrate on the users’ demands and needs by delivering not only varied, but also up-to-date content, with extensive geographic reach, language choice, and cross-platform support. Eros Now fulfils all these requirements and we are happy to have them as partners, enriching our portfolio of on-demand apps for Smart TVs on a global level,” commented Ronny Lutzi, CEO at Foxxum.

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