AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]

Mobile marketing analytics platform, Adjust, and app intelligence provider, Apptopia, have released data on streaming app installs, sessions and session lengths pertaining to FIFA World Cup. Key insights include: Streaming app installs spiked globally during opening day. The start of the FIFA World Cup took place on November 20th and it was one of the […]

Korean telco SK Telecom (SKT) has signed a memorandum of understanding (MOU) with Asia’s leading communications technology group, Singtel, jointly to grow the metaverse business in countries where the group operates in, starting with Singapore. One of four strategic partners globally and the only telco in APAC, Singtel will share its 5G and other technology expertise […]

Korean telco SK Telecom (SKT) has revealed that its metaverse platform ‘ifland’ has launched simultaneously in 49 countries and regions throughout the world. With the global launch of ifland, SKT will actively utilise K-pop content, develop attractive content with overseas partners, and strengthen communication features to shape ifland into a global leading social metaverse platform. […]

The UK’s Competition and Markets Authority (CMA) has launched a market investigation into cloud gaming and mobile browsers after receiving widespread support for its proposals first published in June 2022. The CMA consulted on launching a market investigation alongside its Mobile Ecosystem Market Study report, which found that Apple and Google have an effective duopoly […]

Research from Sky Mobile has revealed that traditional pocket money is no longer king, with 4 in 5 parents (84 per cent) now turning to alternative ‘payments’ with extra screentime on devices (18 per cent), sweet treats (13 per cent) and in-game purchases (13 per cent) coming out on top. The study found that half […]

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores. Pixalate examined 5.2 million+ downloadable apps across the Apple and Google mobile app stores and […]

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

Global eSports platform Challengermode has announced the launch of its mobile app for the eSports space. The app will connect billions of gamers worldwide across PC, console and mobile with the grassroots esports scene through over 80 titles on the platform, and give game developers the chance to put their games in the hands of […]

SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant […]