Veritone, a specialist in designing human-centered AI solutions, and Grabyo, a cloud video platform for live broadcasting, live clipping and distribution, have announced an integration that creates a connected workflow to streamline live digital content production and leverage AI-driven content management and monetisation tools that aim to meet the evolving needs of sports organisations in the digital landscape.

Through the partnership, Veritone’s AI-powered media asset management and monetisation tool, Digital Media Hub, integrates with Grabyo’s live clipping and editing tools, with automated highlights and live stream logging, to enable customers to accelerate bringing sports content to market. This integration reduces the time it takes to publish assets and provides secure access to global sports rights holders and partners.

“The landscape of sports media is becoming increasingly complex with the fragmentation of content sources such as live feeds, video on demand and archives from previous events. This presents challenges for sports organisations aiming to maximise the value of their media assets,” said Sean King, General Manager for Veritone Media and Entertainment. “By embracing solutions like Grabyo’s live clipping and editing tools and Veritone’s Digital Media Hub, sports federations, rights holders and other organisations can enhance efficiency, improve audience engagement and unlock new revenue streams in an increasingly competitive media landscape.”

The end-to-end, cloud-native connected workflow between Veritone and Grabyo is built for remote content capture, editing, distribution, storage, management and monetisation in a collaborative environment that enables teams to work together irrespective of their physical location.

“The convergence of AI and cloud technology is driving new opportunities for sports organisations to maximize the value of their content while meeting the evolving demands of audiences,” said Gareth Capon, CEO of Grabyo. “Our approach to AI has always been human-centered – introducing automation to workflows that empower creativity and scale output. Our partnership with Veritone does that – we’re accelerating digital content production with automation while maintaining editorial control for sports organisations, and providing a solution to efficiently manage and monetise assets through Veritone’s innovative AI media asset management platform.”