Bitcentral acquires Powr.tv
January 25, 2022
Media workflow specialist Bitcentral has acquired direct-to-consumer video publishing solution provider Powr.tv.
The Powr.tv end-to-end platform allows media networks and content owners to deploy OTT and mobile applications rapidly, broaden their reach to new audiences, and increase their revenue.
Since its inception in 2016, Powr.tv’s OTT publishing platform has quickly grown to 10 million+ cumulative installs worldwide and boasts a portfolio of over 200 apps that enable customers to increase audience reach across major app stores, including Apple, Google, Roku, and Amazon. Powr.tv customers include BlazeTV, BroadwayOnDemand, Nosey, and Studio71.
Bitcentral’s Streaming Media Group will integrate its FUEL platform with Powr.tv to provide a unified workflow that will simplify video management, streaming, and distribution. The combined solution features turn-key premium OTT application deployment, dynamic playlisting for VoD, live and linear content, and support for AVoD, SVoD and TVoD business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.
“Media and Entertainment companies need a streaming platform that is flexible enough to support any business model, be easy to deploy, manage and maintain, and at the same time enable unique functionality for building and nurturing thriving content communities,” asserts Steve Petilli, CEO, Bitcentral. “The combination of Powr.tv and FUEL will provide all of these, making this the platform that media and entertainment companies have been waiting for.”
“Powr.tv and Bitcentral share a vision of providing streaming services with the tools they need to scale their business and build audiences using a data-driven approach,” added Akshay Arvapally, President at Powr.tv. “By becoming part of the Bitcentral family, we will be able to accelerate the delivery of this joint vision. The combination of Powr.tv and FUEL will offer a video platform so powerful yet easy to manage that media companies can concentrate on perfecting their content acquisition strategy and building their audiences.”
:“The Powr.tv team has built an incredible product and we are excited to develop the future of digital video alongside them,” declared Greg Morrow, General Manager for Bitcentral’s Streaming Media Group. “Together, we can deliver unique solutions, including real-time Live Chat, Watch Party functionality, ML-generated dynamic channels, and real-time graphics and transitions. The combination of FUEL and Powr.tv will provide a powerful growth engine for all our OTT customers.”
Funds managed by Virgo Investment Group, an investor in Bitcentral since 2019, provided additional financial investment to support the acquisition. Financial details of the acquisition were not disclosed.