Carlisle United, Endeavor team for OTT service
July 15, 2024
EFL club Carlisle United has partnered with Endeavor Streaming to launch its global streaming service, CUTV. The EFL League Two club will stream every league game live internationally to reach new audiences around the world and drive deeper engagement with its fans.
Powered by Endeavor Streaming’s Vesper platform, CUTV will also offer viewers in the UK and beyond live coverage of the club’s press conferences, in addition to exclusive content such as player interviews, highlights, full match replays and behind the scenes footage. Endeavor Streaming will also provide customer support services.
CUTV will stream games live to audiences outside the UK, with selected games available to view domestically, which fans can enjoy via pay per view, monthly or annual subscriptions. The service is available on web at watch.carlisleunited.co.uk.
Carlisle United chief executive Nigel Clibbens said: “The development of our own streaming service powered by Endeavor Streaming’s Vesper platform is a significant development for the club.
“It opens a huge number of potential opportunities to us for the first time. This is an exciting time and we look forward to working with Endeavor Streaming as we bring the new service to our fans.”
Fred Santarpia, President at Endeavor Streaming said: “Direct to consumer services represent a significant opportunity for clubs like Carlisle United to reach new audiences worldwide, while also deepening their relationship with loyal fans who are seeking more interaction beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”
Endeavor Streaming’s Vesper platform is a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.
The partnership leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Feyenoord Rotterdam’s Feyernoord ONE, Union of European Football Associations’ (UEFA) UEFA.tv, and the National Women’s Soccer League’s (NWSL) NWSL+.