Measat distributes Sun TV
July 1, 2024
By Chris Forrester
Malaysia’s Measat has signed an agreement with Sun TV Network, one of India’s largest media conglomerates, to support the distribution of 37 TV channels via the Measat-3d satellite. These channels broadcast in seven languages, will reach over 140 million households in India and extend to audiences in the Asia Pacific, Europe, and Africa.
“Measat is honoured to be selected by Sun TV to distribute their channels across multiple regions reinforcing our position as Asia’s preferred broadcast partner. With the state-of-the-art Measat-3d satellite at the 91.5°E hotspot, we are ready to deliver high-quality, reliable transmission services for one of India’s top broadcasters. This collaboration strengthens Measat’s industry presence and recognition in India, enabling us to expand our services to meet customer demands,” commented Ganendra Selvaraj, CCO at Measat.
S Kannan, CTO at Sun TV added: “We are pleased to partner with Measat for satellite distribution to reach our audiences globally, including the most remote locations. Measat’s flexibility, broad portfolio of solutions, and extensive reach make them an ideal partner for ensuring our content delivery. We look forward to exploring further opportunities with Measat to enhance our offerings.”