More US households are watching online video and on a wider variety of devices now than two years ago, but they are not sacrificing their TV viewing to do so, according to international research firm Parks Associates. The firm’s study – Digital Media Evolution II – found 40% of all US broadband homes now regularly watch long-form video on a computer. However, service providers can allay their fears of cord cutting for now as high use of PC video does not yet correlate with decreased TV viewing.

“People are using online video to fill in the gaps,” said…

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Categories: Articles, Consumer Behaviour, OTT, Research, Research Library, VOD