WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
Altman Solon, the global strategy consulting firm focused exclusively on the Telecommunications, Media, and Technology (TMT) sectors, has hired entertainment media and sports expert Ian Lube as Partner. “Ian possesses a global expertise in sports and entertainment media, an important area of growth for Altman Solon,” said Altman Solon Managing Partner Patrick Bellenbaum. “His distinguished […]
Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October. Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which […]
The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole, according to advisory firm PwC’s Global Entertainment & Media Outlook 2021-2025. The $2+ trillion (€1.6tn) industry is on track to grow 6.5 per cent in 2021 and 6.7 per cent in 2022, fuelled by strong demand […]
The European Commission has selected a consortium of companies and research institutes to study the design of the future European quantum communication network, EuroQCI (quantum communication infrastructure). It will enable ultra-secure communication between critical infrastructures and government institutions across the European Union. The European consortium, led by Airbus, is composed of Leonardo, Orange, PwC France […]
As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]
Kantar, the UK insights and consulting company, has appointed Paul Sturgeon to lead its brand and marketing return on investment (ROI) offer. Sturgeon will support global and UK-based projects in his new role. Until recently he led Mindshare UK’s data science team. Prior to that he held senior roles at MediaCom and PwC. He is […]
India is planning tough regulations on Netflix, Hotstar, Amazon Prime Video, Disney+ and the other OTT players operating in the country. Currently the OTT broadcasters can operate free of restrictions, but the new regulations will see the streamers fall under the supervision of the country’s Ministry of Information & Broadcasting. Eight existing OTT operators had […]