BARB has awarded its panel expansion recruitment contract to Ipsos.  Ipsos will be responsible for recruiting additional homes to BARB’s nationally-representative panel of UK households, in order to grow it from 5,150 homes to 7,000 homes. The panel expansion recruitment contract begins immediately, with Ipsos expected to have recruited enough homes to grow the panel […]

Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]

Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]

BARB, the UK’s television audience measurement service, has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms. BARB has reported programme audiences for SVoD services such as Disney+ and Netflix, and service-level viewing of video-sharing platforms such as TikTok and YouTube, since November 2021. It is […]

BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]

BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created leadership-team role of Audiences Director. Laycock will join BARB on September 26th and will be responsible for ensuring that BARB’s audience-reporting solutions continue to meet the expectations of the UK television and advertising industry. Laycock joins BARB from InSites Consulting, where […]

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]

BARB, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q4 2021. BARB says the Establishment Survey enables it to understand the characteristics of UK households, part of ensuring that its daily reporting of television audiences is representative of the whole population. One of the most-discussed metrics that the Establishment […]

Channel 5 grew its share of individuals viewing, ABC1 viewers and free-to-air portfolio more than any other terrestrial channel in 2021, according to BARB data. Channel 5’s share of viewing increased by 5 per cent year-on-year, overall. The channel’s share of primetime viewing was a key factor behind its success, increasing 11 per cent year-on-year […]

Channelbox, available on Freeview UK, is now also available via Android and IOS applications globally. Channelbox is the only Freeview service that supports dynamic ad insertions and allows broadcasters to monetise their content on Freeview based on the number of ad impressions rather than BARB ratings. With mobile applications available globally the audience can now […]