WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]
WSC Sports, the specialist in AI-powered sports content technology, has announced its evolution to an AI content management, creation, and distribution solution. The company aims to empower sports media rights holders to engage with fans through more personalised content, formats and viewing channels. As part of the company’s next phase of growth, WSC Sports is […]
Technologist and Automatic Content Recognition (ACR) inventor Zeev Neumeier, has announced his newest venture GraySwan is emerging from stealth. GraySwan provides an always-on, AI-powered optimisation ‘co-pilot’ for CTV advertising, to ensure programmatic campaigns are running efficiently. This comes at a time when US advertisers are projected to spend more than $24 billion on programmatic CTV video […]
Pixellot, the specialist in AI-automated video and data solutions for sports, has announced a partnership with Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain. This collaboration will allow fans and families to watch every match from the tournament which will be held at Hondarribia and San Sebastian from June […]
Leading Asian broadcast systems integrator Ideal Systems has announced that it will be hosting the global launch of a totally new software-based encoder for broadcasters at the upcoming Broadcast Asia exhibition in Singapore. The new encoder solution from TotalMedia is part of a growing suite of video processing tools offered by TotalMedia that have been […]
Vidmob, the creative data company, has announced the launch of its new AI capability, allowing marketers to monitor and analyse how their advertising represents talent diversity. Using refined AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age. The advertising industry is making […]
Wunderkind has announced the AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio brings self-service tools to the creative workflow for marketers and services teams alike. Wunderkind’s Autonomous Marketing Platform streamlines the entire marketing build, report, and optimization process leveraging the power of AI. Through the analysis of trillions of […]
CleverTap, the all-in-one engagement platform, has released its market research report The AI Edge in Customer Engagement. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in […]
ElectricNOW, Electric Entertainment’s premium OTT app and FAST channel, is using Topaz Labs’ Video AI to digitally remaster its classic TV series exclusively for their OTT platform and App, ElectricNOW. The platform will now offer new, upscale versions of three TV series Conan the Adventurer, The Lost World and The Immortal allowing audiences to enjoy […]
Veritone, a specialist in designing human-centered AI solutions, has announced a strategic partnership with Creative Artists Agency (CAA), the entertainment and sports agency, to power theCAAvault, a synthetic media vault conceived by CAA to serve the entertainment community. As the technical launch partner for theCAAVault, Veritone is ingesting, organizing, and storing the digital talent assets, […]