Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
Advertising trade body the IAB has released a follow up to its earlier podcast study, which found that US podcast ad revenues grew at a rate more than double the total digital advertising market overall. Part two of the study, U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth, reveals the drivers, […]
Aryel is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations. Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with […]
IABG Teleport, a provider of satellite communication solutions, and ABS, a global satellite operator, are celebrating the 7th anniversary of their successful and enduring strategic partnership. Since its inception, the collaboration between IABG Teleport and ABS has fostered innovation, reliability, and growth in the satellite communications industry. Over the past seven years, the partnership has […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that the eighth edition of its Quarterly Global FAST Report revealed a surge in CTV adoption rates across Brazil and Mexico, indicating a 94 per cent growth in CTV penetration in Brazil and a closely following 93 per cent […]
Canela Media has announced that Chechu Lasheras has been appointed Chief Strategy Officer. In this new role, Lasheras will spearhead the company’s corporate strategy, emphasising growth and identifying new avenues of opportunity for the digital media company. Lasheras will play a pivotal role at Canela Media working hand in hand with the leadership team to […]
MobileFuse, \n in-app mobile, CTV, and DOOH advertising platform, has released the latest version of its exclusive video offering, Fusion Video. The newest version utilises AI to create outstream video placements, while taking into account performance and consumers when automatically building the video ad units. Fusion Video-Outstream, accessible to publishers via the MobileFuse SDK, provides […]
Digital Remedy, a performance media partner for brands and agencies, has announced the appointments of Randall Rothenberg and Martin Kristiseter to its Board of Directors. Rothenberg spent 16 years as CEO and Executive Chair of the Interactive Advertising Bureau (IAB). Kristiseter is the founder and Managing Director of Compulse, a marketing technology and managed services […]
The MENA region is witnessing a surge in demand for advanced, integrated tech solutions tailored to businesses and organisations’ unique needs. To meet this growing market’s needs, Mediability, an independent systems integrator, has established a game-changing presence in Dubai, rooted in traditional system integration but combined with a software centric, cloud-based approach. To address the […]