Advanced Television

social media

Channel 4, Ever Clean renew partnership

Channel 4 Sales, the social content partner for brands, is teaming up with cat litter brand Ever Clean to deliver a second season of digital-first series, Existential World of Cats, that aims to help cat-owners understand their pets. From now until July 29th, the series will feature across Channel 4’s Instagram, TikTok, YouTube and Facebook […]

July 5, 2024

Meta, UEFA share anti-piracy commitment

UEFA’s competitions are among the most popular sporting events in the world. Unless you are lucky enough to experience them at the stadium, live broadcasts by UEFA’s appointed media partners around the globe remain the best way to enjoy the games at home or in cafés and bars. Through the media rights to its competitions, […]

June 28, 2024By Colin Mann

UNESCO and media regulators form global regulation network

Media regulators from around the world gathered this week in Dubrovnik, Croatia at the invitation of UNESCO and Croatia. This meeting resulted in the creation of a global network of regulators, to be hosted by UNESCO, which will coordinate the international response to the challenges posed by digital platforms. “Faced with global platforms, we need […]

June 19, 2024

Research: 50% of teens feel anxious without smartphones

Half of teenagers aged 13-18 said they feel anxious when they do not have their smartphones with them, a survey commissioned by BBC Radio 5 Live and BBC Bitesize reveals. The online poll, conducted by Survation, surveyed 2,000 teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics […]

June 13, 2024

Forecast: CPaaS rich media revenue over $10bn by 2028

A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]

June 12, 2024

Survey: 38% of kids will mimic adults’ toxic behaviour

A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]

June 12, 2024

Forecast: Retail media ad spend at $153.3bn in 2024

WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]

June 4, 2024

WSC Sports launches Gen AI division

WSC Sports, the specialist in AI-powered sports content technology, has announced its evolution to an AI content management, creation, and distribution solution. The company aims to empower sports media rights holders to engage with fans through more personalised content, formats and viewing channels. As part of the company’s next phase of growth, WSC Sports is […]

May 29, 2024

Survey: Marketer spending optimism rises in 2024

Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

May 13, 2024

Ofcom: Proposed measures to improve kids’ online safety

Ofcom, the UK media regulator, has published a package of proposed measures that social media and other online services must take to improve children’s safety when they’re online. Ofcom has explained some of the main measures and the difference it expects them to make and has set out proposed steps online services would need to take […]

May 8, 2024