RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]

TV advertising technology platform FreeWheel has released findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimise the quantity and frequency of ads in an ad pod to improve viewer experience and brand results. The new findings come at a time when content continues to fragment […]

Comms and media company software and services provider Amdocs has released new research on the current state of streaming and changing consumer preferences around their experience. The New Streamer 2024, conducted by Dynata and commissioned by Amdocs, surveyed US consumers to understand the sentiment of streaming offerings and identify opportunities for providers to build stronger […]

Streamers, both global and national, are using advertising to boost their SVoD or catch-up services. Global streamers recognise that in macro-economic hard times sign-offs can be rescued by a lower price tier supported by advertising. National catch-up services recognise that ads are so irritating to viewers that they can charge some of them to upgrade […]

Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]

Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding was the marked growth in the industry’s adoption and usage of this medium. Presently, 73 per cent (or nearly three in four marketers) are […]

Findings of a new study from Connected TV and cross-screen advertising specialist LG Ad Solutions indicate that 84 per cent of Canadian viewers like enhanced ads, and more than half (52 per cent) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, […]

UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting […]

The number of unique users of SVoD platforms in Italy was 15.3 million in March 2023, stable compared to the previous month, but down from 16.7 million in the same month in 2022. A report by Italy’s National Communications Authority (AgCom), shows that Netflix maintained the leadership position with an average of 8.9 million unique […]