Samsung Ads Europe, the advertising division of Samsung Electronics, and digital media measurement, data and analytics software platform DoubleVerify (DV) have noted what they say are “exceptional” results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s free, ad-supported streaming TV (FAST) and video-on-demand service achieved a 92 per cent viewability rate; […]

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]

Netflix has reportedly got its first one million subscribers for the recently-launched low-cost ad-supported tier. According to Bloomberg, quoting internal sources, the user base for the service grew 500 per cent in the first month after launch and by another 50 per cent in its second month. The one million active users of ad tier […]

Deutsche Telekom, Orange, Telefónica and Vodafone are to form a joint venture for the implementation of a privacy-by-design digital marketing technology platform in Europe that they say could benefit consumers, advertisers and publishers alike. The creation of this new entity has been approved by the European Commission, pursuant to the European Union Merger Regulation. The […]

The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]

TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

UK regulator, Ofcom, is reviewing the rules that restrict the UK’s PSBs from running as many minutes of advertising on their pay-TV or OTT rivals. The rules were introduced in 1991 to support the new pay-TV and cable companies such as Sky to build their businesses in the UK. Non-PSB channels are allowed to air […]

Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]