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Spanish TV advertising to rebound

A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and achieve Europe’s strongest momentum. Elsewhere in Europe TV advertising will remain stagnant in France (around zero growth), an improving 2-5 per cent in the UK, […]

January 13, 2011By Chris Forrester

Study: Shopping behaviour unaffected by DVRs

Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]

December 15, 2010