ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]
Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during the first half of 2023, indicates a viewership landscape marked by opportunities for audiences to consume OTT content, consisting of newly-rolled out AVoD options from streaming leaders Disney+ and Netflix, as well as […]
Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]
TV measurement company iSpot and media-agnostic, transparent, data insights-driven agency Camelot Strategic Marketing & Media have entered into a multi-year strategic agreement. The partnership brings the agency and measurement provider together to provide brands with the tools and managed services needed to ensure video investments are optimised to unique business objectives. The agency partnership marks […]
North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]
Findings of a new study from Connected TV and cross-screen advertising specialist LG Ad Solutions indicate that 84 per cent of Canadian viewers like enhanced ads, and more than half (52 per cent) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, […]
UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting […]
Yahoo Advertising has unveiled new research on Advanced TV (ATV) advertising, which explores marketer preferences for ATV buying and partner selection. Yahoo polled over 300 US ATV marketing decision makers for the study, including brand and agency executives. “Advanced TV represents a significant opportunity for advertisers,” said Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo. “It […]
Media measurement and optimisation platform Integral Ad Science (IAS) is partnering with commerce media company Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media. Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real […]