Starcom MediaVest Group (SMG) and DirecTV, have unveiled an agreement in principle for SMG to assist DirecTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to provide its clients with the ability to […]
Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs […]
VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme. In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand […]
BlackArrow, a company that provides advertising products for “new TV” platforms, has raised funding from Motorola through its investment arm, Motorola Ventures. The company says that the investment is an extension of BlackArrow’s previously announced $20 million Series C funding round earlier this year. Terms of Motorola’s investment were not disclosed. To date BlackArrow has […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has announced the BlackArrow Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase trial of dynamic video-on-demand (VoD) advertising, currently underway. Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, […]
The Nielsen Company is hoping that its new product will help advertisers and media companies measure their investments more accurately. At the opening of Advertising Week in New York, Nielsen announced its Online Campaign Ratings service, which is intended to provide online advertising data comparable to Nielsen’s television ratings. The product will measure online advertising […]
RGB Networks, expert in video networking processing, and SeaChange International, multi-screen television leader, are leveraging their successful partnership to show operators how they can deploy their linear channel line-ups to TVs, PCs and mobile devices and retain complete control of the ad insertion process while doing so. RGB’s Video Multiprocessing Gateway (VMGTM) and SeaChange’s Spot […]