Ryff, a pioneer of in-scene advertising (ISA) and virtual product placement (VPP), has partnered with Elonex, one of the UK’s most influential digital out of home (DOOH) media owners. The announcement was made at MAD//Fest in London, where the two companies unveiled ;In-Scene Out-of-Home;, an advertising model that enables Elonex to take Ryff’s inventory of […]
Anzu, the in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to […]
Supponor, a technology provider in virtual advertising for sports, has announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR. In a successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of […]
TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]
Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]
Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]
Gambling advertisements flicker across television screens, enticing viewers with the promise of big wins. However, this captivating industry operates within a complex web of regulations. Understanding the laws governing these advertisements, without clear headers identifying them, is crucial for broadcasters and advertisers. Several key reasons underpin the regulations surrounding gambling advertisements: ● They exist to […]
Stirista, a data-driven marketing solutions provider, has announced the launch of its new AI-powered CPM Optimisation feature directly embedded in its media buying platform. The AI CPM Optimiser will leverage advanced machine learning to supercharge programmatic buying. “As advertisers navigate the challenges in delivering high ROI CTV campaigns, our latest AI feature – CPM Optimiser […]
CoolerX, the technology company powering the in-store retail media and merchandising revolution, has announced, ahead of The Cannes Lions International Festival of Creativity, it is bringing the power of its AI-intent engine to its ‘Own the Moment’ advertising format. With the addition of AI, CoolerX is enabling brands to better target and optimise for the […]
Yahoo Advertising has unveiled Yahoo Creative, its full-stack data-powered ad creative solution. Yahoo Creative was developed in partnership with Innervate, a specialist in dynamic customer experience orchestration. At launch, brands, like Princess Cruises are actively using Yahoo Creative, which works across the Yahoo DSP and will be interoperable with other advertising technology platforms. As online […]