Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s library of linear and streaming television inventory. With the agreement, Spectrum Reach will expand on the current use of Magnite’s technology, which is focused on delivering […]
In a collaboration with Affinity Solutions, Disney is set to add to its list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer purchase insights across categories – including Retail and QSR – to brands and advertisers. Disney and Affinity Solutions will partner to leverage an expansive view of […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]
The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit 2024 in New York City to advertisers, publishers, agencies, and ad tech companies. Through the update, the DAA will shift the technology platform for its participating companies […]
Equativ, the independent ad tech company, has announced its merger with Sharethrough, the independent omnichannel ad exchange. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue […]
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]
VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video […]
Roku, the streaming platform, has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange aims to ensure a direct path between premium ad inventory and iys programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimisation capabilities, advertisers […]