XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This industry-first solves for persistent creative identifiers being standardised for enablement across linear […]
Yahoo Advertising has announced Yahoo Blueprint Performance, the latest update to its AI engine, Yahoo Blueprint, which powers a suite of features that guide performance throughout the Yahoo DSP. This next-level enhancement aims to redefine how advertisers manage and optimise digital campaigns by leveraging AI technology to boost efficiency and effectiveness while maintaining control. Yahoo […]
Utiq, the European AdTech company with a Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, has announced the integration of its Authentic Audiences solution with Equativ, the independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling […]
Amplified Intelligence, a source for accurate attention measurement, has partnered with Snapchat to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR lenses, producing the most accurate measurement to date. Key findings from the research […]
Verasity, a protocol and product layer blockchain platform, has appointed veteran technology-focused lawyer, Mark Firth, as CEO of Verasity, and of VeraViews, Verasity’s open-ledger advertising ecosystem that prevents ad fraud. Firth will be responsible for leading the next stage of VeraViews’ expansion as it continues to develop its ad stack and advertising ecosystem – which […]
Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform […]
Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]
Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]
DirecTV Advertising, a specialist in data-driven, advanced TV and streaming solutions, has unveiled a new slate of product enhancements to its portfolio. DirecTV Advertising is bringing its expertise to address marketer’s biggest challenges, including incremental reach, privacy and brand safety. Enhanced product offerings include: Guaranteed Incremental Reach with Addressable RFO DirecTV Advertising is now guaranteeing […]
Google will face a £13.6 billion (€15.9bn) lawsuit alleging it has too much power over the online advertising market, a London court has ruled. The case concerns adtech, which decides which online adverts people see, as well as how much they cost to publishers. Brought by the Ad Tech Collective Action LLP, the case alleges […]