UK PSB Channel 4 has confirmed that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles – enhancing Channel 4’s commitment to making its coverage of the Games the most accessible yet. The announcement builds on its recent commitment that every broadcast of live sporting action from the […]

Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined […]

Channel 4 has announced the appointment of Ruth Brougham as Streaming Business Director. In this newly created role, Brougham will join Channel 4’s Executive Team and will report to Chief Operating Officer Jonathan Allan. Brougham, who will be based in Leeds, will help to set and lead Channel 4’s streaming operations, product team and roadmap, […]

Season one of the Channel 4 BAFTA-nominated comedy, The Change, produced by Expectation, will be streaming on BritBox International from August 1st. The comedy, which is created, written by, and stars the stand-up comedian, actor and writer Bridget Christie, follows Linda, who is convinced she’s got early onset dementia but is informed by her doctor […]

Creative Access has appointed ex-Channel 4 Diversity Lead, Mel Rodrigues, as its new Chief Executive.   Rodrigues will take over the role in September from outgoing CEO, Bibi Hilton, who is returning to a role in the comms sector. She will report to Creative Access founder and Executive Chair, Josie Dobrin OBE, and work in […]

Channel 4 Sales, the social content partner for brands, is teaming up with cat litter brand Ever Clean to deliver a second season of digital-first series, Existential World of Cats, that aims to help cat-owners understand their pets. From now until July 29th, the series will feature across Channel 4’s Instagram, TikTok, YouTube and Facebook […]

Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million (€3.54m) investment into Fy!, an AI powered home and living marketplace. The media-for-equity deal will enable Fy!, which recently acquired independent boutique marketplace Trouva, to tap into audiences for popular Channel 4 home improvement shows such as Grand Designs. By using the […]

Channel 4 Sales has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s unique capability for brands to tap into the younger skewing audience with 3.6 per cent of viewing to E4 coming from 18-24s compared with the […]

Channel 4 has appointed Katie Jackson as the organisation’s new Chief Marketing Officer. She will lead marketing and brand strategy across Channel 4 and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into an agile and genuinely digital-first public service streamer. Jackson will have oversight for elevating the organisation’s […]

Channel 4 is launching a campaign to encourage people to vote in the General Election, rebranding as Channel 4th in reference to the July 4th polling date. Developed by Channel 4’s in-house creative agency, 4creative, the campaign sees the on-air channel graphic (the bug), Channel 4 idents and continuity slides become 4th between July 1st […]