Vodafone and Meta have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos. This network optimisation has been applied in eleven European markets since the start of June this year. In an initial three-week test conducted in the UK in April, […]

UEFA’s competitions are among the most popular sporting events in the world. Unless you are lucky enough to experience them at the stadium, live broadcasts by UEFA’s appointed media partners around the globe remain the best way to enjoy the games at home or in cafés and bars. Through the media rights to its competitions, […]

‘The law is the law’ is often a less black and white statement than it appears, even when talking about a single country. When talking about international or global issues, the law becomes ever more uncertain, in its interpretation and, even more, in its implementation. And that is why it is close to impossible to […]

This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]

According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3 billion (€231.1bn) in 2024, up 14.3 per cent year-on-year. Data from GWI shows that time spent with social platforms has increased by 50 per cent since […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

TAG (Trustworthy Accountability Group), the global certification programme to strengthen safety and transparency in digital advertising, has awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, […]

LG Electronics is ramping up its strategic collaboration with Meta Platforms, aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space. LG’s top management, including CEO William Cho and Park […]

Mark Zuckerberg, CEO of Meta Platforms, recently disclosed plans regarding the development of generative AI, with a specific emphasis on creating AI assistants tailored for businesses and content creators. With Meta’s main focus on the metaverse and a consistent track record of innovation in AI, the company is strategically positioned to deliver generative AI products […]

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]