‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]
DirecTV for Business has announced the launch of its next-generation Advanced Entertainment Platform (AEP), solidifying its position as the leader in the commercial video market (Source: IDC Market Research, April 2024) and reaffirming its commitment to delivering unparalleled in-room entertainment experiences. “We are excited to introduce our next-gen set-top box as part of the Advanced […]
Fox Corporation and advertising technology player The Trade Desk have announced their newly expanded partnership to bring innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives. “The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium […]
Tubi, Fox’s ad-supported streaming service in North America, has announced a content partnership with DAZN, the sports streaming platform. The licensing agreement will see DAZN Ringside and DAZN Women’s Football FAST Channels launch in the US, and DAZN TV and DAZN Women’s Football FAST Channels launch in Canada. This is the first time the DAZN […]
Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]
Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]
Tubi, Fox’s US ad-supported streaming service, is rolling out a new brand identity. In January, Tubi reports that it increased its share of total TV viewing to 1.5 per cent according to Nielsen’s The Gauge report, and continues to see traction among younger, multicultural audiences. “During a time of seismic change in entertainment, Tubi continues […]
Tubi, Fox Corporation’s AVoD service, has announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the UK and will report to Anjali Sud, CEO of Tubi. “Tubi has now led the US market as the #1 AVoD player for 6 months, and we believe our unique […]
Tubi, Fox Corporation’s ad-supported video-on-demand service, has announced the company surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year. Tubi reaches 1.4 per cent of total TV viewing time according to Nielsen’s July 2023 The Gauge report, further cementing its position as the […]