Advanced Television

Channel 4 Ventures

Channel 4 Ventures invests in Fy!

Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million (€3.54m) investment into Fy!, an AI powered home and living marketplace. The media-for-equity deal will enable Fy!, which recently acquired independent boutique marketplace Trouva, to tap into audiences for popular Channel 4 home improvement shows such as Grand Designs. By using the […]

July 4, 2024

Channel 4 Ventures teams with Vinterior

Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million (€3.5m) investment into Vinterior, the European second-hand furniture marketplace. The media for equity deal will enable the home marketplace to tap into audiences for popular Channel 4 shows featuring home improvement such as Grand Designs. The deal also enhances Channel 4 Ventures’ […]

June 12, 2024

Channel 4 Ventures updates Untapped strategy

Following Channel 4 Ventures launch of Untapped in March, which the UK PSB describes as a “ground-breaking” commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem, Channel 4’s consumer investment arm has updated its strategy to an ‘always on’ approach. The broadcaster says the decision is a result of […]

May 16, 2024By Colin Mann