VideoAmp collaborates with Snap
July 11, 2024
VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms.
Leveraging VideoAmp’s big data and tech engine VALID, Snap also gains the ability to independently run supplemental measurement and planning alongside its core advertising. As AR adoption grows, VideoAmp’s existing video planning capabilities will also offer a solution for advertisers looking to explore and test new AR formats.
“This should be seen as a game-changing moment for the industry and cross-platform planning,” said Pete Bradbury, Chief Commercial and Growth Officer, VideoAmp. “We have the opportunity to meet consumers at every touchpoint and enrich the planning process by offering a more holistic solution across premium video and digital platforms. Now clients can have the insights they need to more effectively allocate their budgets to reach their target audiences and achieve stronger, better business outcomes. And that’s exciting.”
“At Snap, we help advertisers reach more than 800 million people on Snapchat every month and we’re excited to maximise the impact of their video campaigns with a comprehensive suite of video planning tools,” said Alexander Dao, Global Head of Agency Development & Sales Partnerships, Snap. “VideoAmp’s planner is already familiar to many agencies and gives us an opportunity to provide advertisers with more choices to plan and measure across our video and first-to-market AR formats.”