datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, is partnering with MRI-Simmons, a provider of insights on the American consumer, to enable the scoring of device-level TV viewing data sets with age/sex propensities and other MRI-Simmons attributes for targeted advertising sales, and pre- and post-campaign reporting. This service will be offered to […]
Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]
Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices. This includes the addition of Experian’s Consumer Sync identity resolution into the Household Connect platform, […]
Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]
LG Ads Solutions, the connected TV (CTV) and cross-screen advertising service, has opened a London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the region, enabling what it claims is superior targeting and addressability for CTV advertisers. “We […]
LG Ads Solutions, the connected TV and cross-screen advertising service, is carrying out a rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. LG Ads Solutions […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]