Pixellot partners with Belgian hockey league
June 26, 2024
Pixellot, a specialist in AI-automated sports production technology, and Belgium’s Top Hockey League have announced a partnership. With a focus on live streaming and digital transformation, this collaboration aims to enhance the fan experience and unlock new monetisation opportunities through commercial sponsorship of the league and its clubs.
Following the successful project launch in March, the upcoming season will offer comprehensive live coverage of every game for the first time via a new branded OTT viewing platform. Enabled by Pixellot’s technology, this initiative will facilitate the production of captivating graphics and highlights, enhancing the fan experience and offering both the league and its clubs a new avenue to broadcast their content.
“Thanks to Pixellot, we’re not just broadcasting our games; we’re revolutionising the way we are connecting with our fans and promoting field hockey,” said Cédric Deleuze, President of Top Hockey League.
“This partnership and the new viewing platform will allow us to showcase the thrilling action of our league and to enhance our commercial strategy by attracting partners for sponsorships, thereby elevating the profile of field hockey in Belgium and around the world,” said Michel Schuermans, Top Hockey League board member.
“Our partnership with the Belgian hockey league is a game-changer, not just for the league and its clubs, but for sports fans across the country,” added Alon Werber, CEO of Pixellot. “By leveraging Pixellot’s award-winning AI technology and our OTT for live streaming and highlights, we’re setting a new standard in sports broadcasting and opening up opportunities for content monetisation through commercial sponsorships.”