Fremantle has signed a global deal with Pluto TV to distribute 25 FAST channels across 13 countries, with each channel being specifically curated for individual markets. The expansion of Fremantle’s partnership with Pluto TV will see 24 of the company’s most popular FAST channels premiere in the UK, the US, Canada, Germany, Switzerland, Austria, Spain, […]
TF1 group’s free streaming platform, TF1+, will launch in Belgium and Luxembourg on June 18th. The TF1+ app will be available across all screens (mobile, tablet, PC, smart TV) across a range of devices (Google TV, Android TV, Samsung, LG, Hisense, Sony, Philips, Amazon Fire TV, Apple TV, etc). An ad-free ‘TF1+ Premium’ service is […]
YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]
Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]
Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]
During its inaugural event, Samsung Ads Canada Innovation Day 2024, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), unveiled insights into Free Ad-Supported Streaming Television (FAST) viewership in Canada. Samsung currently holds a 43 per cent share of Canada’s Smart TV marketplace. […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]
Bedrock, the European streaming tech company, and Ease Live, an Evertz company providing interactive TV technology, have announced their newly formed collaboration to provide media and entertainment companies with highly immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement. Debuting on June 15th alongside coverage of the UEFA Euro 2024 football championship on M6+, […]
Ofcom has set out proposals to renew its co-regulatory arrangements with the Advertising Standards Authority for the regulation of broadcast, on demand and video sharing platform advertising. Under the current arrangements, the ASA acts as the frontline regulator and Ofcom provides a statutory backstop. The longstanding co-regulatory system, which was first established in 2004, has […]