USA Network’s 24/7 coverage of the 2024 Paris Olympics, from July 24th to August 11th, will be available in 4K HDR with Dolby Atmos audio. Olympic programming on USA Network will focus on Team USA and team sports like Basketball, Soccer, Beach Volleyball, Volleyball and Water Polo. Other sports like Track and Field, 3×3 Basketball, […]

US broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals both from broadcast and Broadcast IP sources. Deployment of High Dynamic Range has jumped in recent months and a large group of stations have begun offering interactive […]

Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]

AudienceXpress, the Comcast-owned ad buying platform, has named advertising and technology industry veteran Scott Collins as Head of US Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ US business, including management of advertising sales and revenue, business operations, and inventory optimisation. He will be based in New York and […]

NBCUniversal has announced that its TNBC FAST channel will rebrand as NBC Comedy Vault from June 1st. Audiences can celebrate Pride Month on the rebranded channel with the debut of Seasons 1-8 of NBC’s celebrated sitcom Will & Grace. Other iconic titles on the channel includes Charles in Charge and Coach, and Major Dad will […]

US audiences in the Tucson, Arizona, area can now experience the future of broadcast television as six stations launch NEXTGEN TV. NEXTGEN TV utilises the internet and digital applications powered by the ATSC 3.0 broadcast standard to present viewers with more news and entertainment choices, while providing broadcasters with a more compelling and interactive way […]

NBCUniversal and Pluto have announced that NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels will begin rolling out on Pluto TV in the US this May, starting immediately with five channels covering major markets. Pluto TV customers across the US will begin gaining access to 24/7 news coverage, weather, investigative and […]

US media conglomerate Comcast has reported its Q1 results. Net income rose 0.6 per cent to $3.86 billion (€3.6bn) compared with $3.83 billion  a year earlier. EBITDA declined 0.6 per cent to around $9.4 billion. The company’s revenue grew to $30.06 billion, up 1.2 per cent on the same period last year. Comcast reported that […]

NBCUniversal has launched personalised broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four US markets. The new product represents a significant milestone in realising NextGen TV’s potential by introducing personalisation, hyper-localisation and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, […]

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]