The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a new research programme focused on exploring the practical steps that the industry can take to unlock the full potential of data collaboration and clean room solutions in […]
Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]
Video software provider Synamedia has confirmed that multiplay telco Vodafone Deutschland has gone live with Synamedia Clarissa to help evaluate advertising performance and reveal actionable insights into viewing behaviour across its GigaTV service. These business insights are designed to help to create new business opportunities in the advertising industry and drive decisions about future product […]
VIZIO Ads, the addressable advertising unit of the connected entertainment specialist, has launched VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers. The new division will be responsible for developing a slate of data-informed programming across a variety of formats and deliver entertainment viewers will […]
Advertising intelligence company MediaRadar and streaming video recording platform specialist PlayOn have agreed a partnership that will see MediaRadar use data derived from video captured via PlayOn to enhance its streaming media advertising analytics and insights products. MediaRadar summarises OTT data covering overall and category trends in ad spend across the leading ad-supported streaming video […]
Asia Pacific pay-TV revenues will reach $26 billion (€24bn) by 2028 – $1.6 billion (€1.48) less than 2022, according to the Asia Pacific Pay TV Forecasts report from analyst firm Digital TV Research. Pay-TV revenues will fall in 10 countries, including Japan (down by $889 million) and China (down by $309 million), between 2022 and […]
German commercial broadcaster ProSiebenSat.1 has revealed what it describes as a sharpened strategic focus, with which the Group addresses the challenges of the market environment and the changing media landscape, while at the same time leveraging the Group’s growth potential. “We at ProSiebenSat.1 have everything it takes to reach millions of people day by day,” […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Belgian multiplay operator Proximus has extended its partnership with content discovery and viewer lifecycle management specialist ThinkAnalytics to power its Pickx IPTV and OTT service across all platforms including Android TV and other deployed STBs, Apple TV, as well as iOS and Android mobile devices. “Having worked closely with ThinkAnalytics over five years, we are […]
Media measurement specialist Comscore has launched a dedicated programmatic targeting business, Proximic by Comscore, which has become the newest division of the growing company. Proximic by Comscore addresses the evolving ad tech landscape’s compounding signal loss with a suite of ID-based and advanced contextual targeting solutions accessible via integrations with leading ad platform partners such […]