Major League Baseball (MLB) and collaboration platform Zoom have struck what they say is a first-of-its-kind partnership for the league, aimed to enhance MLB games and the fan viewership experience. As the new Official Unified Communications Platform of MLB, Zoom Contact Center and the Zoom platform technology will power new elements of Major League games and […]
Digital content agency and media network Little Dot Studios, part of All3Media, has acquired Locowise, a company at the nexus of media and technology specialising in social media reporting, analytics and benchmarking to measure content performance and improve outcomes. Starting with immediate effect, the acquisition will see Locowise move under Little Dot Studios ownership, together […]
Advanced advertising company OpenAP, on behalf of the US Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – has published its initial requirements for premium video cross-platform currencies, signalling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for […]
Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]
Operational machine learning (ML) and performance advertising specialist Moloco has unveiled a new monetisation solution for streaming media and OTT providers which it says helps content owners increase revenue by building unique ad businesses enabling them to serve a broader set of customers than in traditional linear TV businesses. According to Moloco, media owners and […]
The number of pay-TV subscribers in 20 MENA countries will increase from 17.32 million in 2022 to 19.20 million in 2028, according to the Middle East and North Africa Pay TV Forecasts report from analyst firm Digital TV Research. Legitimate pay-TV penetration will remain at only 19 per cent. IPTV subscribers overtook pay satellite TV […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
SaaS video platform JW Player is acquiring subscription management and identity management technology provider InPlayer. The acquisition broadens JW Player’s end-to-end video platform capabilities by helping broadcasters and other video-driven businesses more easily monetise their subscription-based business and by providing rich audience insights. In June of 2021, JW Player announced it raised $100 million from […]
As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]
TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]