Sky México deploys ThinkAnalytics Think360
January 16, 2024
ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights and targeted advertising, has announced that Sky México has deployed ThinkAnalytics as its personalisation and viewer engagement platform.
“We’re thrilled to welcome Sky México as our newest customer, an important partnership that highlights the value that global media companies are finding in our personalised content discovery and data-driven insights and analytics to maximise viewer engagement and loyalty,” said Marc Aldrich, Worldwide CEO, ThinkAnalytics. “The solution was deployed in under 90 days and supports ‘cold start’ viewers through to advanced personalised content discovery and editorially curated campaigns, where Sky México can now keep viewers better engaged to provide the optimal user experience, and in turn, reduce churn and increase revenue.”
ThinkAnalytics’ content discovery platform aims to makes the viewing experience easier, while placing the power of data-driven content discovery outcomes in the hands of the Sky México team. ThinkAnalytics’ AI-driven content discovery allows Sky México to track engagement KPIs and content intelligence metrics, as well as generate automated metadata enrichment for multiple languages. The Sky México editorial team can select use cases to dynamically change the user experience across all devices, and Sky México will have the ability to see key metrics on content viewing and the user experience, with A/B testing, to better meet its business KPIs.
“ThinkAnalytics is the perfect industry partner to help us achieve our goal of driving viewer engagement by offering ease of navigation, search and personalisation seamlessly across all their devices,” added Salvador Rosas, CTO, Sky México. “Whether it’s LaLiga and Bundesliga live soccer matches or top movies and TV series, our viewers will now experience a tailored viewing experience based on their taste profile.”
Now live, ThinkAnalytics’ Think360 suite of products has been implemented by Sky México for its AndroidTV, web, apps, iOS and Android services
Trektel, a system integrator, provides the interface and on-the-ground support for Sky México, and is responsible for the deployment of ThinkAnalytics’ Think360 Services for the pay-TV service.