Euroleague Basketball (EB) is partnering with WSC Sports, a specialist in AI-powered sports content technology, to provide digital creators with access to fully licensed footage of its competitions. The continent’s two top men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, will make available fully licensed footage through the WSC Sports For Creators […]

Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]

Amagi, the leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), has announced that after rigorous testing of multiple vendors, Lionsgate has chosen Amagi to be its partner for FAST playout and deliveries globally. This strategic partnership aims to leverage Amagi’s cutting-edge cloud technology to scale Lionsgate’s content delivery capabilities globally and enable […]

Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]

ZOO Digital, a specialist in localisation and media services for the entertainment industry, has completed a third-party Trusted Partner Network (TPN) security assessment and audit, earning the Gold Shield for its three localisation cloud service platforms ZOOsubs, ZOOdubs, and ZOOscripts. ZOO Digital has been an early adopter of the TPN programme, joining the Motion Picture […]

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced its collaboration with ABP Network, one of India’s largest media groups. This collaboration empowers ABP Network to deliver its Free Ad-Supported Streaming TV (FAST) channels to a global audience on platforms such as Samsung TV and Xiaomi. ABP Network […]

In a collaboration with Affinity Solutions, Disney is set to add to its list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer purchase insights across categories – including Retail and QSR – to brands and advertisers. Disney and Affinity Solutions will partner to leverage an expansive view of […]

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides data and insight into how audiences respond to ads at an emotional level, as well as correlations between emotions and attention. After five years of analysing real human […]

FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+. As part of this extended partnership, TF1 PUB […]