Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]

Brightcove, the streaming technology company, is adding FrightPix – the new AVoD platform – to its roster of media customers. Launching on June 15th, FrightPix will rely on Brightcove’s platform to distribute its content to audiences across the US. FrightPix will blend classic scares, modern thrillers, true crime tales, and FrightPix Originals into a free […]

SIAE and Sky Italia have signed an agreement to protect operators who use Sky Business subscriptions in their premises, in full compliance with the law, strengthening control activity in bars, restaurants and public places. The protection of content in all its forms and the related return on investments are objectives that SIAE, the Italian Society of Authors and Publishers, […]

Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]

Tata Communications has announced a five-year global host broadcasting services deal covering the World Athletics Series of events. From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement to new heights. The collaboration kicks off in another huge year for the sport, with […]

Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]

Veset has announced that Veset AdWise is now available in AWS Marketplace. Veset AdWise is a cloud-based solution for real-time, in-video advertising, allowing for elevated viewer experience and ad effectiveness in live streams for broadcasters and content providers. AdWise allows broadcasters, service and content providers to implement seamlessly integrated advertisements, instantly update advertising content in […]

V-Nova has announced its milestone achievement of 1,000 active technology patents. V-Nova says this accomplishment underscores its dedication to research and development and its commitment to protecting its intellectual property globally. V-Nova’s patent portfolio spans more than 50 different jurisdictions, including over 400 patents in Europe, over 200 in the Americas, over 100 in the […]

datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has announced that Fox Networks will leverage its full-service SaaS platform, M3, to provide optimised data-driven linear (DDL) media plans against advertisers’ advanced audience targets for transactions using Nielsen (both Panel and Big Data) and VideoAmp. Fox will be implemented on datafuelX’s M3 platform […]

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, and Captify, a specialist in real-time audiences and insights powered by Search Intelligence, have announced a partnership agreement that will augment Relo Metrics offering with Captify’s Search Lift measurement, a study that evaluates the marketing campaigns outcomes. The companies say this parthershup will offer a comprehensive view […]