Unified Streaming, a provider of cross-platform video-streaming technologies, has announced availability of Unified Origin in Microsoft Azure. Unified Origin lets companies stream their media content from one unified source to multiple clients and devices.

More and more companies want to take ownership. They don’t want to put all their eggs in one basket and commit to a certain set-up for a long time. To be successful they need to be flexible, keep a short time-to-market and be cost-effective. And that is exactly what Unified Streaming’s software in an Azure environment can offer.

“By using Azure, we are able to reach a wide variety of customers with our digital content delivery solution, Unified Origin. It’s easy to use within Azure and accessible both technologically and financially. “says Simon Westbroek, VP Global sales of Unified Streaming.

Unified Origin wraps the platform specific solutions available for MPEG-DASH, Apple (HTTP Live Streaming), Adobe (HTTP Dynamic Streaming) and Microsoft (Smooth Streaming) into one. Because it all happens on-the-fly, it eliminates massive storage needs. Origin is a future proof solution due to its flexibility, for example, new formats and DRM flavors can be easily integrated into Unified Origin. Companies do not have to re-encode their entire catalog when a new format or device enters the market. By combining it with Azure storage and Azure Virtual

Machines, companies can create a set-up that can be scaled for use on an on-demand basis. The solution therefore is very flexible and cost-effective.

“We are happy to offer Unified Origin in Azure. It offers customers a high performance solution to stream their content efficiently in every format, to any screen.” says Venkat Gattemneni, Group Product Marketing Manager, Microsoft Azure.