Audi and Sky Media have created a new golfing innovation as part of their extended Sky Sports media partnership. The innovative ‘Swing Design Sequence’ provides insight into golf techniques of the professionals to help viewers improve their own performance connecting them more to the game. The innovation features as part of Audi’s renewal as the […]
More than 1.4 million viewers tuned into the gripping 3-3 draw on April 7th between Rangers and Celtic on Sky Sports in a new record for the SPFL era. The figures for the top-of-the-table clash at Ibrox are the highest for a Scottish league match since the SPFL formed in 2013. The audience numbers include […]
Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]
Sky Sports has commissioned ten pieces of content, produced by creators who are part of Sky Sports initiative – the New Focus Fund. The fund is part of Sky’s £30 million commitment to tackle racial injustice, remove barriers and provide opportunities for creative talent in the industry. In a search for new and fresh ideas […]
To mark the start of the 2024 Formula 1 season, Sky Sports polled over 4,000 fans on their favourite straights, turns and landmarks from iconic racing locations around the globe to create the ultimate F1 track. Ahead of the season opener in Bahrain on March 2nd exclusively live on Sky Sports and streaming service NOW, […]
The Kingdom of Saudi Arabia’s Riyadh Season and DAZN, the sports entertainment platform, have announced that Knockout Chaos will be streamed live on DAZN worldwide on March 8th and will also be available through Sky Sports Box Office in the UK. Knockout Chaos will be headlined by former unified World Heavyweight Champion Anthony Joshua as […]
Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]
The Netball Super League (NSL) returns this February and, for the first time, fans will be able to watch the action live throughout the season on both Sky Sports and across BBC Sport as part of a broadcast arrangement for the sport. The deal includes one live match a week across the regular season streamed […]
Sky Deutschland and the Premier League have extended their long-term rights partnership. The new agreement comes into force immediately and is valid up to and including the 2027/28 season. Sky Sport will continue to provide extensive coverage of the Premier League in Germany in the future and will show all 380 matches per season in […]
Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]