AQPM becomes Glance’s client to enhance global reach of Quebec production
June 19, 2024
Glance has welcomed The Quebec Media Production Association (AQPM) as a new subscriber to its content monitoring and international audience services.
AQPM advises, represents, and supports independent production companies in film, television, and web. Among its members are more than 160 Quebec companies whose productions are recognised in Quebec and abroad.
This collaboration will provide AQPM members with exclusive insights into the latest global content trends via the NoTa platform, which tracks international series releases on fiction, entertainment and factual genres. Additionally, with their subscription to the Ratings Passport, AQPM will gain access to global performance data for programmes released on both linear and on-demand platforms.
This collaboration is set within a rapidly evolving Canadian audiovisual landscape, illustrated by a new obligation for online streaming services to contribute 5 per cent of their Canadian revenues to support local content. This initiative, recently decided by the CRTC (Canadian Radio-television and Telecommunications Commission), aims to support the national audiovisual industry, promote cultural diversity, and ensure authentic representation of Canadian stories. These investments present an excellent opportunity to showcase Quebec talent on the international stage, and Glance’s mission is to support them in this quest.
“We are thrilled with this collaboration with Glance, which will significantly facilitate and support the promotion of Quebec content. NoTa will provide access to audience successes, new releases, and detailed profiles of thousands of productions broadcast worldwide. These data are essential for any company looking to venture into international markets, refine their business strategy, and enhance the appeal of their content,” said Hélène Messier, President and CEO of AQPM.
“This partnership with the AQPM once again underscores the critical need for reliable audience analyses and data for the production and distribution sector to build the best international commercial and marketing strategies. We are honoured to accompany Canadian independent producers in better understanding the global content market. This will significantly contribute to the attractiveness of their programmes, a source of interest and inspiration for many international players,” added Frédéric Vaulpré, Senior Vice-President of Glance.