Advanced Television

ITVX

Record quarter for ITVX

ITVX recorded its best ever quarter between January 1st and March 31st with 896 million streams across the service – an increase of 12 per cent on Q1 2023. This follows January’s record-breaking month with 328 million streams, more than any other month on ITVX or previously on ITV Hub, and February was just behind […]

April 2, 2024

ITV announces Jonathan Ross’ Oscars guests

ITV has announced the VIP guests who will join Jonathan Ross as he hosts Oscars LIVE, as for the first time in almost two decades UK viewers can watch the ceremony completely free and exclusively on ITV1 and ITVX. From 10.15pm on March 10th on ITV1 and ITVX actor Richard Armitage, actor, film critic and […]

March 8, 2024

ITV slumps in bad ad market

ITV has reported an overall 2023 profit decline of 61 per cent YoY, to £193 million (€225.8m). The UK commercial broadcaster attributed the figure to the the downturn in the linear ad market and its ongoing investment in streaming service ITVX. Total group revenues declined by 2 per cent to £4.3 billion, with total external […]

March 7, 2024

ITV commissions Tom Kerridge Cooks Britain

South Shore and Bone Soup have been commissioned to produce a new Tom Kerridge fronted series for ITV1, ITVX, STV and STV Player. Tom Kerridge Cooks Britain sees the Michelin-starred chef embarking on a road trip in a remodelled 1950’s food truck. From Cornish fisherman to Scottish fruit farmers, he calls in on producers to […]

March 4, 2024

ITV undergoes brand refresh

ITV has detailed a corporate brand refresh, which it says reinforced its three strategic pillars of expanding Studios, supercharging streaming and optimising broadcast. The refresh sees the overall Group Brand for ITV continue to evolve with new logo colours. As the company continues to deliver its strategic vision of being a leader in UK ad-funded […]

February 28, 2024

Disney shares look at new cast for Extraordinary S2

Disney+ has revealed new cast images for the highly anticipated second season of the award-winning comedy Extraordinary. The series will premiere on March 6th exclusively on Disney+ in the UK & Ireland. New cast members including Julian Barratt as George, Jen’s power coach at the Discovery Clinic; Rosa Robson as Nora, an unexpected person from […]

February 13, 2024

ITVX sees record streams in January

January 2024 has become ITV’s biggest ever month for streams on ITVX.  There were 315 million streams on the platform throughout the month, more than any other month on ITVX or previously on ITV Hub. January 28th was the biggest single day for both the number of streams (14.8 million) and streaming hours (6.1 million) […]

February 8, 2024

ITV signs James Bond deal with Amazon MGM

ITV has announced a deal with Amazon MGM Studios Distribution to make 25 James Bond movies available to ITV viewers via linear channels and catch-up on ITVX. The deal marks the first time that the Bond films have been available via an AVoD streaming platform in the UK, which will see each film available to […]

February 8, 2024

ContentWise powers ITVX UX personalisation

ContentWise, a provider of user experience automation and personalisation software, has been selected by ITV to enhance the UX personalisation of ITVX. The ContentWise UX Engine, a machine learning platform, was launched in production on ITVX in early November 2023. Designed to analyse viewer behaviour, it delivers highly relevant content recommendations, thereby enhancing engagement and […]

January 23, 2024

ITV announces slate of Oscars 2024 programming

For the first time in nearly two decades, UK viewers can tune-in to the Oscars ceremony completely free and exclusively on ITV with a raft of programming to celebrate the event. On the night itself, March 10th, at 10.30pm viewers can join Jonathan Ross live on ITV1 and ITVX as he hosts the ultimate Oscars […]

January 18, 2024By Nik Roseveare