SPORT1 launches new in-car apps
July 3, 2024
The new SPORT1 in-car apps for Renault provide users interested in sports with an even more attractive entertainment experience on board:
The video offer includes, for example, soccer highlights, videos from international and national motorsport racing series such as the FIA WEC or the ADAC GT Masters as well as highlights from SPORT1 formats such as “Der STAHLWERK Doppelpass”, “2 nach 10 – die Morgenshow”, “Bundesliga Classics” and the social media formats “Was macht eigentlich…?”, “Wie gut war eigentlich…?” and “Transfermarkt-Show” as well as the latest news, interviews and background reports on many other relevant sports and competitions.
The podcast portfolio includes podcasts from the areas of Soccer, Darts, Tennis, Handball and American Football – with “Der STAHLWERK Doppelpass”, “Die Dortmund-Woche”, “Die Bayern-Woche”, “Leadertalk”, “Flutlicht an!”, “Wie gut war eigentlich…?”, “Checkout”, “Cross Court”, “Anwurf – Der Handballtalk” and “Footballquark”.
Markus Siebrecht, Chief Executive Officer (CEO) of Renault Deutschland, commented: “With the integration of SPORT1 into our infotainment systems, we are offering our customers a completely new experience in our cockpits. In addition to the up to 50 apps we already have available, the new application expands our portfolio with exciting content from the ever-popular sports category and allows our customers to consume SPORT1’s interesting and innovative content on the go.”
Robin Seckler, Co-CEO of Sport1 Medien and Managing Director of Sport1, said: “With the launch of our new in-car apps in collaboration with Renault, we are creating new innovative touchpoints with marketing potential that significantly enhance the driving experience for sports fans. As an innovation driver and first mover, we are setting new standards in this area – thanks to our apps, Renault drivers who are interested in sports are now also in the middle of it all on the road.”
Tim Schnabel, Chief Operating Officer (COO) of Sport1. said:: “We are maximising the sports and entertainment experience for all fans – and are creating another touchpoint for our offer with the in-car apps: Thanks to our exclusive cooperation, all sports-loving drivers and passengers can now also enjoy this in their Renault vehicles. We provide them with a wide premium selection of videos with current sports highlights and podcasts on their favourite sports and topics – their favorite offer ‘to go’ for the super sports year 2024.”