C-Screens, the UK TV Out-of-Home (TVOOH) broadcaster, has successfully completed its audit process with RSMB. This compnay says this milestone “marks a significant step forward for the entire media sector, bringing parity between the planning, execution, and measurement of TV and TVOOH experiences, and a genuine new environment for premium brand advertisers”. In an industry […]
Sky and the Football Association of Ireland (FAI) have announced the extension of their Women’s Team partnership, along with a new partnership, making Sky the new Primary Partner of the Men’s National Team. Sky’s Primary Partnerships with the Women’s National Team and the Men’s National Team have been agreed until the end of 2028, meaning […]
ITV and the BBC will show both UEFA Euro 2024 and UEFA Eueo 2028 under a new deal agreed with UEFA.The broadcasters will split the rights to each tournament equally, with matches divided between broadcasters until a shared final. This arrangement maintains free to air coverage of the men’s UEFA European Championships and reflects the […]