Advanced Television

euro 2024

9.4m watch Scotland vs Switzerland on BBC

Scotland vs Switzerland drew in more than half the nation’s TV viewers on June 19th. The BBC had a 54 per cent audience share for coverage of Scotland vs Switzerland on BBC One, with a peak audience of 9.4 million people. The match was also streamed 3.6 million times on BBC iPlayer and there was […]

June 21, 2024

Hisense: From sponsorship to technical dominance in football

Leading home appliance and consumer electronics brand, Hisense, is marking its third successive partnership with UEFA European Championship with its debut as the Official VAR Screen Provider for UEFA Euro 2024, maintaining its global TV market dominance with top spots in multiple nations. The introduction of Video Assisted Referee (VAR) technology has been one of […]

June 21, 2024

Poll: 30% Brits plan to skip work for England vs Denmark

Nearly one in three (30 per cent) or Brits are planning to call in sick or make an excuse on June 20th, to watch the England vs Denmark Euro 2024 Groupmatch, according to a nationwide poll from Amazon Fire TV. Football fans in London (51 per cent), Leicester (41 per cent), Nottingham (32 per cent), […]

June 19, 2024

15m watch England beat Serbia on BBC

The England vs Serbia Euro 2024 match on June 16th drew in more than half of the nation’s TV viewers. A peak audience of 15 million people watched the BBC’s coverage of the game on BBC One. The match was also streamed 3.5 million times on BBC iPlayer and there was an average audience of […]

June 17, 2024By Nik Roseveare

10m+ watch Euro 2024 opener on ITV

More than 10 million viewers watched ITV’s coverage of Euro 2024 opening match between Germany and Scotland on June 14th – the highest peak audience of any opening to a major football tournament in a decade. On ITV1 and ITVX the match peaked with 10.4 million, with an average of 9.1 million watching the match […]

June 17, 2024

Survey: Increased interest in VR/AR viewing during Euro 2024

Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]

June 14, 2024

Bedrock, Ease Live create interactive M6+ experience for Euro 2024

Bedrock, the European streaming tech company, and Ease Live, an Evertz company providing interactive TV technology, have announced their newly formed collaboration to provide media and entertainment companies with highly immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement. Debuting on June 15th alongside coverage of the UEFA Euro 2024 football championship on M6+, […]

June 11, 2024

Survey: 62% Brits to watch England matches in pub

More than 33 million Brits will head to the pub to watch England play in the Euro 2024 tournament this summer, according to research by Indeed Flex, the online marketplace for temporary work. With the tournament kicking off on June 14th when Scotland take on tournament hosts Germany, the survey reveals that nearly half of […]

June 10, 2024

Scotland international friendlies on BBC

BBC Scotland has secured the rights to show the national team’s friendlies against Northern Ireland in March and Finland in June following a deal with rights holder Viaplay. The two home matches will be seen as key to the preparations for Euro 2024 which begins on June 14th when Scotland face the host nation, Germany, […]

March 14, 2024

Research: 52% of UK will stream Euro 2024

LG Ad Solutions, the specialist in connected TV (CTV) and cross-screen advertising, has released a sports study revealing that 72 per cent of UK consumers are increasingly comfortable streaming live sports. Over a third use three or more streaming apps to watch live sports, with Sky Sports (57 per cent), BBC (55 per cent) and […]

March 6, 2024