WNBA signs Scripps deal
April 21, 2023
The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every US TV household over-the-air and on all major pay-TV and connected TV services.
WNBA Friday Night Spotlight on ION will feature WNBA games during two windows on Friday nights over 15 weeks from May 26th to September 8th. The Friday night schedule and windows, details of which will be announced at a later date, will include games that will be available nationally as well as games made available on a regional basis.
“The WNBA is thrilled to partner with Scripps to expand the league’s media horizon and reach basketball fans in greater numbers,” said WNBA Commissioner Cathy Engelbert. “Access to watch WNBA games is in high demand, and Scripps’ dedicated Friday night lineup of WNBA games on ION will become much desired appointment viewing for WNBA fans.”
“The WNBA Friday Night Spotlight on ION brings women’s professional basketball the broadest possible reach with the consistency that fans, players, teams and the league deserve,” added Adam Symson, Scripps president and CEO. “Scripps is fully committed to serving and growing the number of American women’s basketball fans who value the athleticism, professionalism and excitement the WNBA brings into their living rooms.”
The WNBA is the first sports property to air on ION.
“Scripps Sports was established to help leagues and teams extend their reach and connect with audiences through new distribution channels,” said Brian Lawlor, president of Scripps Sports. “We are pleased the WNBA sees the ION network as an opportunity to showcase its games with a weekly nationwide franchise designed to increase visibility and fandom for this sport. Women’s sports merits a national broadcast network that ensures every American TV household can watch these amazing athletes and their gripping game play.”