Player FM, an independent podcasting app by publisher Maple Media (available on the App Store, Google Play and on the web at Player.FM), has announced the launch of its innovative self-serve advertising portal, designed to provide podcasters with powerful tools to promote their shows, increase audience engagement, and drive downloads. As a top podcasting platform, […]
Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]
Adimpact, the ad intelligence SaaS company, has extended its existing partnership for two additional years with TelevisaUnivision, the Spanish-language media and content company. The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact. This marks AdImpact’s eighth year as a partner with TelevisaUnivision, which is licensed to use AdImpact’s tools for […]
Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to the French market. The integration between the two companies delivers a solution that combines Samba TV’s proprietary automatic content recognition (ACR) viewership data with […]
OKAST, the SaaS solution for publishing white-label live and video streaming platforms, has entered a strategic partnership with server-side-ad-insertion (SSAI) technology provider, Ad Insertion Platform (AIP). The alliance will allow AIP to integrate its SSAI technology into OKAST’s platform as well as sell OKAST customers’ advertising inventory, supporting OKAST’s expansion of AVoD and its Free […]