Touch Inflight Solutions, a provider of next-generation inflight entertainment (IFE) solutions, has announcde an expanded partnership with Parrot Analytics, a specialist in entertainment analytics.

This collaboration, combining Touch’s proprietary data on inflight passenger content preferences with Parrot Analytics’ platform and capabilities, will enable Touch to deliver unique, data-driven content strategies to its airline partners. This means passengers will enjoy entertainment that aligns with their evolving tastes, ultimately enhancing their satisfaction and loyalty.

With this upgrade, Touch gains access to a wider range of insights and data, including:

As Touch continues its expansion, partnering with global airlines like Delta, LATAM, and Air New Zealand, this collaboration with Parrot Analytics will enhance its ability to understand the specific tastes of their passengers. This understanding empowers Touch to predict future trends accurately, creating inflight entertainment experiences that enhance passenger satisfaction and foster deeper brand relationships. Moreover, this partnership underscores the industry-wide shift towards personalised experiences. In a competitive landscape, this positions airlines to differentiate themselves by using data-driven insights to transform inflight entertainment. This approach delivers value for discerning travelers and airlines seeking to enhance service quality and secure passenger loyalty.

“The importance of aligning content strategies with passenger interests cannot be overstated. This necessity stems from the diversity of the audience and their continually evolving tastes. In the fast-paced world of entertainment, staying relevant requires agility and insight. Parrot Analytics stands as a crucial tool in this context, offering the capability to deeply understand passenger preferences, enabling the effective curation of personalised content recommendations designed to precisely match the specific preferences of each passenger,” said João Chaves, Vice President of Customer Services and Operations at Touch.

“We are thrilled to partner with Touch to empower airlines to deliver exceptional in-flight entertainment experiences,” said Alejandro Rojas, VP Applied Analytics, Parrot Analytics. “Incorporating comprehensive global audience demand data will help with efficient programming when licensing content for airlines. This way airlines differentiate themselves by delivering content that matches each passenger’s taste and mood on every domestic or international route in every market of origin or destination.”

By partnering with Parrot Analytics, the leader in global entertainment analytics, Touch joins a roster of innovative companies like Disney+, HBO Max, Amazon, and others who are leveraging data-driven insights to shape their content strategies.