Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]
The OTT landscape in 2020 is rapidly changing as a result of the growth of OTT services, content and devices, as well as the effect of the Covid-19 pandemic on consumer behaviour, according to the 2020 State of OTT report from cross-platform measurement specialist Comscore. Using data from Comscore OTT Intelligence, the report offers insights […]
Global sports streaming service DAZN is partnering with trade body the Japan Cable and Telecommunications Association (JCTA), to bring DAZN to millions of cable TV households in Japan. Subscribers of participating cable TV partners will now be able to add a DAZN subscription to their monthly cable TV bill without the need to register a […]
WWE and Discovery have announced a new multi-year agreement in Italy beginning July 1st that will make WWE’s weekly flagship programming available exclusively live and on-demand with original US commentary on DPlay PLUS, the OTT premium pay service of Discovery, along with versions featuring Italian commentary on DMAX. Every week, Dplay PLUS will exclusively air […]
Viu, a pan-regional OTT video service from PCCW Media Group with more than 41 million monthly active users, has revealed that findings from AMPD Research, a subsidiary of Media Partners Asia (MPA), shows it has the highest number of users amongst major video streaming platforms in Southeast Asia. Key highlights of the report: – Viu […]
Firstlight Media has launched a new initiative to incubate and accelerate the growth of scalable OTT services, to be led by longtime Walt Disney Company and Discovery Communications strategy and viewer experience leader Paul Pastor. Pastor, a member of the Disney Hulu launch team, will spearhead faster growth of the streaming ecosystem by ensuring that […]
French PSB group France Télévisions has launched on its digital portal for international territories. The service was initially slated for a March 31st launch, which was consequently delayed by the Covid-19 outbreak. Branded Outre-mer la 1ère, like France Télévisions’ overseas TV channels, the multi-format OTT platform looks to give a future to France Ô channel […]
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]