Netflix, facing a local battle of competition as far as streaming services are concerned in India, is slashing its subscriber rates. The new rates are effective immediately. The new rates show some dramatic savings. For example, for viewing on a mobile or tablet (both extremely commonplace and important in the Indian market) it will cost […]

Australians streamed 20 billion minutes of premium online video in January-September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy. SVoD platforms drove 70 per cent of premium video streaming, while BVoDs took 30 per cent. The report, titled Australia Online Video Consumer Insights & Analytics, leverages MPA’s proprietary […]

Premium video streaming in Japan reached 85 billion minutes during January – August 2021, or 13 per cent of total time spent on video according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Japanese streaming economy. The report, titled Japan Online Video Consumer Insights & Analytics, leverages […]

Total streaming minutes measured across AVoD, SVoD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to a report published by Media Partners Asia (MPA). The report, titled Taiwan Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research platform to measure […]

South Koreans streamed 169 billion minutes of online video in Q2 2021, according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Korean streaming economy. The report, titled South Korea Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research Platform to measure and analyse streaming media […]

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]

Premium video platforms in Southeast Asia, led by Netflix, Viu, WeTV, iQIYI and Vidio, captured 10 per cent of total video streaming minutes in Q1 2021, according to a study published by Media Partners Asia (MPA). The quarterly report, titled Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, leverages MPA’s proprietary AMPD […]

At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue. The conference opened with an overview of the Future of Video in India with Mihir Shah, VP, […]

According to analysis and research released by Media Partners Asia (MPA), consumer spending on video in Asia Pacific grew 9 per cent in 2020 to reach $58.3 billion (€48.3bn) in aggregate and is projected to rise 6 per cent CAGR to $79.3 billion. Growth in 2020 and in the future will be led by the […]

A report by Media Partners Asia (MPA) indicates that India’s pay-TV industry will grow at ~7 per cent CAGR between 2020-25 as total industry revenues, including subscription and advertising, reach $12.3 billion (€10.3bn) by 2025. The report, titled India Pay-TV Distribution 2021, predicts that