Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]

People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]

Luke ‘The Nuke’ Littler, the teenage darts sensation and breakout star from the most recent PDC World Darts Championship, in which he entertained millions across the country in becoming the tournament runner-up, can be seen live in action on free to air television this January on ITVX. Littler has been announced as one of the […]

A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]

Sky Business has donated shirt sponsorship of four players at the PDC World Darts Championship to PubAid, the industry voice for pubs and their positive contribution to society. The donation is a show of support from Sky Business for the hospitality industry, and pubs specifically, at a key time of year for the trade. The […]

Free streaming television service Pluto TV and sports streaming service DAZN are teaming up to bring sport content to Pluto TV, with the launch of five DAZN channels in total across multiple territories. Through the partnership, coverage of the best Football, Darts and Fight events are coming to the platform in Germany and Austria, including […]

Samsung TV Plus users in Germany now have free access to live sports content from the top European football leagues, as well as exclusively produced shows for the UEFA Champions League, with the launch of the sports channel, DAZN FAST+. Launched across Europe in 2019, Samsung TV Plus now has more than 1,000 channels in […]

Viaplay Group and the Professional Darts Corporation (PDC) have agreed a five-year deal that makes the Viaplay streaming service the exclusive home of the PDC European Tour in the UK, the Netherlands, Poland and all Nordic and Baltic countries from February 2023. The PDC European Tour brings darts fans 13 live events across the season. […]

Viaplay and the Professional Darts Corporation (PDC) will partner to organise the Dutch Darts Masters in June. Dutch three-time PDC World Champion Michael van Gerwen and reigning World Champion Peter ‘Snakebite’ Wright will join a line-up of darting superstars at Amsterdam’s 17,000-capacity Ziggo Dome for the live event, which will be streamed live and exclusively […]

Viaplay and T-Mobile have entered a multi-year distribution partnership in the Netherlands. From March 1st, when Viaplay will launch in the Netherlands, T-Mobile will offer four months’ free Viaplay access to its customers in combination with a new T-Mobile broadband subscription. At a later stage, T-Mobile will make the streaming service available as an add-on […]