iSpot.TV partners with MobileFuse
July 9, 2024
MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale.
Through the partnership, MobileFuse can account for additional CTV audiences that brands can’t access when running a linear-only strategy. Brands can count on iSpot and MobileFuse to bridge the gap between linear and CTV, with iSpot measuring linear TV impressions for 30,000+ brands using their proprietary ad catalogue, airing data and Smart TV panel. This data is combined with MobileFuse’s CTV solutions, giving advertisers the full picture of linear and CTV overlap, expressed as incremental reach.
With access to iSpot’s Unified Measurement dashboard, MobileFuse expands its optimisation and reporting capabilities to include publisher, audience, and frequency adjustments.
“Over the last year, we focused on expanding our CTV offerings and reporting capabilities. We’re committed to providing critical tools that deliver our clients and partners a competitive edge,” said Ken Harlan, Founder and CEO of MobileFuse. “After vetting multiple linear and CTV measurement partners, we found that iSpot.tv perfectly aligns with our expectations. The platform ensures our clients have access to unified insights that drive results.”
“Accurately measuring the value of CTV advertising is crucial as audiences have migrated from linear TV to streaming,” said Dan Lowenberg, VP, media partnerships, iSpot. “We’re excited to work with MobileFuse in order to help them showcase their evolving solutions and provide their clients the tools they need to win in this ultra competitive environment.”